Nocturn

 Branding 

 

In the context of a Brand&Identity course, I was paired with a group from a business class and together we were tasked to produce a strong, viable product to put on the market. We were assigned a product that we were then to name, brand and position on the market.

Originally our product was a timer-regulated multi-port charger that would prevent over-charging.  We brainstormed branding possibilities and realized the product was limiting so veered towards another market, that of sleep and wellness. Soon we came up with Nocturn, a premium nightlight with customizable dimming and sleep sound settings, all regulated through an app. 

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We put time and effort into the things we value, anything ranging from our relationships to our job search. I wouldn't expect to get a job if I came to an interview unprepared. Why, then, do I expect to get a good night's sleep if I don't put any time or effort into its preparation?

Nocturn brings attention to this transitory moment at the end of our days, that is so often overlooked. Good sleep takes a conscious effort and it's important to take the time to wind down at the end of a busy, hyper-connected day. 

Nocturn is a product we chose to approach with an elegant and gender-neutral design. A product  that enhances our home, sleep and overall well being. The flowy lines we used as a fifth element were inspired by rem cycles. The brainwaves appear curved and as one progresses into sleep they grow flatter and smoother.